“Iman has the heart of a businesswoman coupled with the vision of a painter.”
Born in the Bay Area and raised in Philadelphia, Iman Floyd-Carroll draws on her bi-coastal upbringings in seeking to highlight identity, phenomena, and spaces that fall within the margins of mainstream media coverage.
A graduate of Stanford University, Iman received her B.S. in Science, Technology, and Society with a focus in Media and Communications in 2020. As an undergraduate, Iman served as the Editor-in-Chief of Stanford’s sole print style and culture publication, MINT Magazine.
Under her leadership and desire for an experiential and identity-focused publication, MINT Magazine became Stanford University’s premier student culture publication – her efforts pushing MINT’s readership to 40,000 worldwide in 42 countries.
Iman has worked in multiple creative and administrative roles within fashion, music, design-thinking, and technology. Notably, she has served as a digital and creative consultant for Blavity News, LVMH (Emilio Pucci), SKULLCANDY, VFILES, and the Hasso Plattner Institute of Design at Stanford.
A graduate of Stanford’s Data Journalism MA program (2022), Iman’s creative consultancy, Eighteen Percent Studios, and her multimedia projects utilize experiential (XM), immersive (XR) technologies, and traditional media modalities to create 'moments of truth' for diverse audiences.
Please contact me directly for projects or to inquire about purchasing my work.
Image by Ross Laurence / 2018
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archive, “being before doing”
